The Global
business world is a complex and dynamic arena, where only the most competitive
and rapidly evolving enterprises can thrive. Specially, when it comes to the
technology sector, only the organizations that can consistently innovate and
keep exploring new horizons, are the ones that can maintain their leadership.
Even if the world’s most successful company shows lack of innovation and fails
to adapt fluidly, to the rapidly changing needs and preferences of the
consumers, its global leadership will be quickly challenged by a more
responsive and robust contender. One such example is Huawei – one of the
youngest and biggest brands in the telecom world.
Over, the past
decades, the manufacturing sector in China has developed tremendously and
captured an overwhelming share of the global markets, in most categories of
high-tech and low-tech products, due to their enormous scale, lowest cost of
production and diverse manufacturing capabilities. However, the reputation and
perceived quality of products made by Chinese manufacturers, remained low &
even dubious, due to the unreliable and erratic performance of many cheap
Chinese products. However, in recent years, several high-quality manufacturers
have emerged in China – these robust companies are pursuing a vision to compete
and lead on a global scale, by producing world-class quality.
Huawei is one
exemplary Chinese enterprise which has achieved great milestones of success and
innovation within a few years. It is a fast-emerging global leader in telecom
technologies, which is creating fascinating new technologies and highly
reliable products, by making robust investments in Research and Innovation, and
it has already conquered a big market share, already beating global telecom
giants like Samsung and Apple in the regional markets like China. Many of
Huawei’s products and technologies have already won prestigious global awards
due to their outstanding performance and popularity.
Despite being
a relatively new entrant into the smart devices business, Huawei has achieved
tremendous performance, innovation and popularity in this arena too. Its
consumer business has shown rapid and immense growth within the past couple of
years, whereby Huawei has quickly become a household name in Pakisatan too.
Today, most people in the world are either using a Huawei product or every consumers
personally know someone who owns a Huawei product.
Huawei
Technologies is not a new entrant in the global telecommunications business. It
was founded back in 1987. However, for many initial years, the company’s focus
remained on being the largest manufacturer of telecommunications equipment and
software services, in the world. Huawei is proud to have built the networks of
over 80 % of the world’s top 50 telecommunication companies. In 2012, Huawei
had overtaken Ericsson, which was one of the leading telecom enterprises of
that time.
The innovative
technologies created by Huawei have surely dispelled the prolonged “Negative
stereotype” image surrounding Chinese products and their poor perceptions in
the consumers’ minds. Huawei is a completely Chinese brand, which has
established a powerful network of manufacturing and business around the globe,
with a relentless ambition to change the minds of the people and provide the
world with a positive outlook towards China.
However,
Huawei’s focus towards creating telecom devices for end-consumers, is quite
recent. Whereby its business model has been shifted from “Business to Business”
(B to B) and is now focused more on Business to Consumers (B to C) with a wider
range of products. With its new business approach, where Huawei is
manufacturing electronic communications devices, including smartphones, tablet
computers, smart watches, modems and other home electronic appliances, Huawei
is striving hard to be the global leader in the industry very soon, therefore,
it is spending 10% of its annual sales revenue on R&D. This huge investment
has elevated the company into the World’s top intra-brands list.
Last year, the
company impressed the consumer with its fascinating new technologies to enrich
the P8 and Mate 8 smartphones, and then more recently with the P9 device.
Huawei has established strategic partnerships with numerous innovation leaders.
It teamed up with Leica – the top producer of high-performance cameras and the
world’s best lenses, to enrich the flagship device - Huawei P9. While it also
struck a design partnership with Swarovski AG to create the Huawei Watch for
ladies. Another partnership with Harman/Kardon – the producer of the worlds
best audio-speakers, helped in enhancing the sound-system of the M2 Tablet.
Some of the
world’s most famous celebrities, athletes and sports teams have been sponsored
and engaged to make Huawei’s marketing campaigns more inspirational, vibrant
and glamorous. The company strongly believes in promoting global harmony
through technologies that enable the people to communicate and share creative
ideas, memories, expressions and concepts, whereby, Huawei even invited the
global media to China – a country that prefers more privacy in its internal and
national matters. Three years ago, Huawei had expressed its strategic vision to
take over Apple and Samsung. Since then, Huawei’s marketing operations and
activities have clearly reflected the pursuit of that ambitious goal. Huawei’s
success in achieving its strategic goals is evident from the fact that;
Huawei’s market-shares in all product categories and global markets are
consistently increasing, while its main competitors - Samsung and Apple are
having a tough time in various markets and product categories.
