Samsung Unveils Laundry Game-Changer at MENA Forum 2017 with New Two-in-One Laundry System

Samsung Electronics Middle East and North Africa (MENA),today introduced its revolutionary FlexWash™ laundry system at MENA Forumin Singapore. This versatile washing machine was designed to offer two washers in one system, giving consumers more choices to do laundry the way they want, in all types of situations. Incorporating a range of core Samsung laundry technologies, FlexWash™ provides the most advanced, flexible laundry solution to meet the needs of busy modern families.

Within the machine itself, each distinct laundry compartment includes unique features to tackle the family’s laundry requirements. The FlexWash™front-loader is equipped with up to 23kgs of capacity — the largest in its class[1] — to handle normal or bulky loads. The FlexWash™top-loader adds another 3.5kgs of capacity and is built to wash smaller loads separately from the main load. To power through big laundry loads, users can operate both washers at the same time with different settings.

“The way people live their lives is changing, especially when it comes to efficiency in the home. At Samsung, we ensure that our products evolve with our customer,” said Georges Barakat, Regional Head of Digital Appliances, Samsung Electronics Middle East & North Africa office.“FlexWash™ is our latest innovation that fits in all your laundry needs at once, cutting down the time you are spending onlaundry. This latest innovation enables our customers with the freedom and flexibility to adjust the laundry process for the way they live, not the other way around.”

The new FlexWash™ washer also uses three core Samsung laundry technologies: EcoBubble^TM, Bubble Soak^TM, and Vibration Reduction Technology (VRT). EcoBubble^TM uses air and water to dissolve detergent, creating powerful bubble action for cleaning that is 40 times more effective. Bubble Soak^TM thoroughly soaks clothes in active bubbles after the normal wash cycle for an extra round of powerful cleaning, while VRT reduces noise and vibrations during high speed spins.

Finally, FlexWash™ isIoT-enabled, backed by smart features that will allow users to control the FlexWash™ machine with their smartphones[2], using the Samsung Smart Home app. They will be able to start, stop, and monitor every cycle for both machines.  

Samsung presents Honda ‘Civic’ to winner of Prize Offer

The global leader in technology – Samsung held a vibrant prize-distribution ceremony at Metro cash and carry, Thokar niaz baig on 22^nd February, where the winner of a prize-campaign was presented with a brand new Honda ‘Civic’ car 2017 model. This high-valued prize-scheme promised to reward and actively engaged the Samsung fans. This prize-campaign received an enormous response from the market.

This ceremony was the first in a series of events that will be held to present fabulous gifts and prizes, won through lucky-draw. These ceremonies will host senior management executives of the company, along with dignitaries and numerous teams of leading media channels.  The buyers of Samsung products will win many fabulous prizes including a luxury car, Smart Televisions, innovative devices and much more.

As Samsung’s innovative products are created to enrich the lifestyle of consumers, Samsung has now offered this classy Honda Civic sedan as a gift to its customers. This grand prize will add great luxury and delightful experiences to the life of the lucky winner, while the Samsung consumer continues to enjoy the reliability of its vast range of products. This high-valued prize campaign was launched all over Pakistan to add excitement and create more value for the customers.

The Head of Samsung Mobile EC Pakistan Pvt. Ltd. – Mr. Omer Ghuman said; I congratulate the winner of this Honda Civic prize and hope that more and more of our consumers will enjoy the pleasant, convenient and comfortable experiences, promised by Samsung’s products, along with these fabulous prizes. Samsung has once again created this delightful prize-offer, as we believe that our consumers deserve to get the highest value-for-money, along with revolutionary products and technologies, that make their life more productive, comfortable, entertaining and informed.

Being a socially embedded enterprise, having a customer-centric approach - Samsung consistently studies the changing needs, preferences and aspirations of the consumers with diverse lifestyles and traditions. This helps Samsung in creating products, services and offerings that promise to enhance living standards and ensure consumer’s happiness.

A new Honor Gadget Ready to Hit the Market

Huawei always causes a stir in the mainstream technology industry by introducing a new age of knowledge and expertise every time it brings any new product into the fray. They have geared up yet again to cater to the trend following intelligence consumer with the upcoming introduction of the new Product in the Honor Series. After the unprecedented success of the Honor 6X Huawei is ready to launch another product under the same banner. A newly released teaser for the product focuses on the slogan “You deserve the best”, consumers can expect a product which will have the best of both features and design.

Huawei is being tight lipped about specific details on the product but it is said to be designed for the internet-minded, style-conscious millennial looking for an eye-catching, high-performance and affordable smartphone. The device will embody the same sleek look Honor series is known for and offer snappy performance, supported by a strong battery life, as well as advanced camera capabilities.

The Marketing Head of Huawei Mr Salman Javed, stated, “Honor is dedicated to creating devices that match our millennial users’ lifestyles and unique personalities. We are confident that this new device is the best option for those who seek a ‘light’ device without compromising on performance.”

Honor is a leading smartphone e-brand under the Huawei Group. This subbrand has seen immense popularity in Pakistan because of its affordability and top of the line features. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams.

As the Teaser tagline suggests ‘You deserve the best’, Huawei is committed to providing customers with the best, by delivering exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global connectivity and info-tainment, round-the-clock, on-the-go.

EcoStar TV announces big discounts for PSL Cricket season

EcoStar – the nationwide brand of electronics has announced big discounts on the prices of LED Televisions during the Pakistan Super League (PSL) Cricket Season 2017. The consumers, who want to buy their new LED televisions, can now take a great advantage from this special offer, to buy a wide range of feature-rich EcoStar LED TVs, at unbelievably low prices. This way, they can enjoy the memorable moments and fabulous experiences, at home, with their beloved families and friends.

During this ‘PSL’ Cricket Discounts Offer’, EcoStar’s 32 inch LED TV is available at an amazing discounted price of Rs. 19,900 only, whereas the regular price of this popular TV model was 20,900 Rupees. Similarly, Price of the 43 inch LED TV has been sharply reduced to Rs. 34,500 only, brought down from its regular price of Rs. 36,900. The 50 inch LED TV is now available at a discounted price of Rs. 49,900, although the regular price of this large TV was Rs. 52,700.

EcoStar reflects technological excellence, as the leading producer of LED Televisions, with world-class quality and cutting-edge features. In Pakistan, DWP Group is the official distributor of EcoStar that ensures nationwide availability of its products, along with prompt after-sales support, through an extensive network of outlets.

Samsung Electronics is Reaching Higher for Consumers at MENA Forum 2017

·         Samsung continues to deliver on its promise to make IoT a reality today.

·       Samsung introduced breakthroughs in picture quality, design, and smart features with the all-new QLED TVs that use a completely new metal Quantum Dot material.

·        Samsung revealed yet another first of its kind washing machine; FlexWash™, which has the capabilities of two washers in one system.

·        Samsung expanded on its ecosystem of mobile products and smart devices that extend beyond the phone, allowing users to work faster and live smarter.

Samsung Electronics Middle East and North Africa (MENA), today, unveiled how it is building on its heritage of innovation to reach higher for consumers during its 7^th annual MENA Forum in Singapore. Samsung demonstrated a renewed commitment to consumers unveiling new products that offer increased choice and flexible options, a design philosophy that is elegant and thoughtful and technology that puts the customer in control.

During the forum, key product announcements included the stunning new QLED TV lineup, FlexWash™ laundry system, Windless AC and the all-new Galaxy A (2017). In addition to its product line up, Samsung showcased how it has been developing the Internet of Things (IoT) with an ecosystem of products and devices that can seamlessly connect to one another.

Samsung also held an insight session entitled ‘Mining Minds: Big Data Reveals our Desires’ with Dr. Gilyoung Song, Big Data Expert and Senior Executive Vice President of Daumsoft, Inc. at the MENA Forum. During the session, Dr. Song detailed his research and claimed that it is possible to capture the global trends prevailing in our society by observing and grasping the changes and dynamics of people’s minds latent in social media. His session covered the fundamental social big data mining methodology as well as several case studies illustrating successful real world applications.

“Innovation has always been a part of Samsung’s legacy, enabling us to continuously offer consumers unlimited possibilities and new experiences. Over the years, we spoke about our vision of the Internet of Things, and we continue to defy the barriers to ensure our evolution in the IoT space,” said Choong Ro Lee, President of Samsung Electronics, Middle East & North Africa office. “This year, we will continue our heritage of innovation to deliver elegantly-designed products and services that place consumers firmly at the center.”

In line with its efforts to empower communities throughout the region, Samsung announced the Samsung Youngsters Academy Program, which enables youths in the region to embrace technology. Additionally, in collaboration with NGO’s, ministries of education and universities around the region, Samsung has expanded its Smart School initiative to 10 additional MENA cities – offering more students the prospect not only to learn, but also experience information technology in classrooms.

“Our aim is to deliver technologies that not only bring flexibility and choice to consumer, but that enhance lives and bring about a positive change. We believe it’s our responsibility to utilize our technologies to contribute to the social wellbeing of the MENA community,” added Mr. Lee.

During the Forum, Samsung also held a TV Tech Seminar for media and partners, detailing its 2017 QLED strategy. The seminar included a familiarization session with the general features of QLED including picture quality, color volume dynamic metadata and more.

Breakthroughs in Entertainment

Samsung presented breakthroughs in picture quality, design, smart features and premium audio at MENA Forum. Samsung showcased unprecedented picture quality as it unveiled the all-new QLED TV. Samsung QLED TV, which add new metal material to nano-sized semiconductor quantum dots, deliver the perfect mix of light and color currently available in display technology. The result is a stunning large-screen QLED TV, with an incredibly accurate and precise picture that can be viewed from any angle or in any environment.

New design elements introduced by Samsung enhanced the QLED TV experience even further. The practically invisible optical cable helps to solve the issue of unsightly cords and clutter usually found in the living room. Additional accessories include the optional ‘No-Gap Wall Mount’, which makes mounting a TV flush against the wall simpler and faster than ever before.

Every Samsung 2017 Smart TV delivers a more unified experience to consumers. Samsung’s revolutionary One Remote has been enhanced to support more devices. When it comes to content, Samsung is working with an ecosystem of partners including MBC Shahid and STARZ Play to deliver great content directly to the TV. Samsung is also leading the 4K and HDR revolution, with many original titles already coming from regional and global partners.

To complete the entertainment experience, Samsung showcased its 2017 lineup of home audio visual products, including the new Soundbar Sound +, which features a built-in sub-woofer, H7 Wireless Audio and the latest UHD Blu-ray Player. The products deliver a suite of premium features that complement the user experience across multiple devices.

Brilliance to Rely On In the Home 

Samsung unveiled a truly differentiated line up of home appliances to give consumers more flexibility and choice in how they live their lives. At last year’s MENA Forum, Samsung introduced first-of-its-kind products that transformed how people do laundry; including the AddWash which features an additional door to add items during the wash cycle.

Bringing more flexibility into the laundry room this year, Samsung introduced FlexWash™ to meet the evolving needs of today’s modern families. This two-in-one washer, the largest in its class, is equipped with a 27 inch, up to 23kg capacity front load washer and a 3.5kg capacity top load washer enabling consumers to do two separate loads simultaneously or separately.

Samsung introduced yet another first to the MENA region, the award-winning Wind-Free^TM wall-mounted air conditioner.

Wind-Free™ Cooling is Samsung’s new energy-saving technology that maintains a comfortable level of coolness without the unpleasant feeling of cold drafts of air. It achieves this effect by gently dispersing cold air through 21,000 micro air holes, a method that creates “still air” moving at speeds slower than 0.15m/s.*The Wind-Free two-step cooling system first lowers temperatures in ‘Fast Cooling Mode’ and then automatically switches to ‘Wind-Free™ Cooling Mode’ creating ‘still air’ once the desired temperature is reached. This has the potential to reduce energy consumption by up to 72 percent*.

Samsung highlighted the flexibility and redefined freshness offered in its refrigerators. The Samsung Twin Cooling Plus RT7000 top-mounted refrigerator brings flexibility to consumers with five conversion modes enabling them to choose to maximize or reduce refrigerator space, or save energy depending on their requirements. The unique Triple Cooling System found in Samsung’s T9000 refrigerator with Precise Chef Cooling Technology controls and optimizes the temperature and maximizes humidity to preserve food by ensuring that it retains its natural flavor and aroma.

An Ecosystem Beyond the Phone

During MENA Forum, Samsung showcased an ecosystem of products aimed at enhancing the lives of consumers, and introduced Samsung CUE, a digital content retail store and multimedia entertainment service to the MENA region. Samsung CUE offers consumers the latest music, ringtones, magazines and more. This is just the beginning as Samsung CUE plans to roll out additional content services including television, movies and educational content in the future.

Constantly looking to expand its ecosystem, Samsung introduced the all-new Galaxy A (2017) earlier this year, which caters to discerning pioneers who seek top quality products and are keen to find real purpose and practicality in their purchases. In addition, Samsung’s Gear S3, a striking and innovative smartwatch, combines timeless design with the latest in mobile technology, including IP68 water resistance, built-in speaker and GPS.

In line with its ecosystem offering, Samsung continued to forge partnerships with industry leaders to offer a diverse range of apps – all optimized for the Gear lineup. During MENA Forum, Samsung announced new designs for its watch bands, and Under Armour’s fitness range – the largest fitness community in the world, which will be available in the MENA region at the end of February 2017.

Huawei Honor 6X Digital Competition begins on ‘facebook’

An informative ‘Digital Competition’ has been started on the official ‘facebook’ page of Huawei Pakistan, to raise awareness and promote the powerful features of the Huawei Honor 6X smartphone. The page also features a video of the famous TV star and Huawei’s brand-ambassador - SheheryarMunawar.

As Huawei continues its tradition of regularly introducing attractive deals for promoting its smart-devices, this ‘Digital Competition’ has been launched to engage the customers and inspire them to gain more information about the Honor 6X device. The same ‘facebook’ page also features Huawei’s newly released teaser-advertisement, where the heart-throb - SheheryarMunawar is seen asking the fans; if they know enough about the new Honor 6X.

In this video-advertisement, SheheryarMunawar invites the fans to write three key features of the Honor 6X device in the comment section of the facebook page. This contest will conclude with 3 lucky winners, who will be given a fantastic opportunity to win a Free Honor 6X device.

Sheheryar has appeared in several Huawei endorsements and was the star attraction of Huawei’s newest TVC campaign for the 6X.Recently, Sheheryar also did a fan meet-up in the fortress square mall Lahore, where he interacted with fans, took selfies with them and spoke about the innovative features of the Honor 6X. This coveted device comes packed with extraordinary features, starting from its revolutionary dual-lens camera, with a wide aperture, 0.3 second focus and low-light, crisp photography. It performs at a remarkable speed due to its 2.1 GHz Octa-core processor, 32GB ROM and 3GB RAM.

The device is powered by a large ​3340 mAH battery and a handy finger-print sensor. It is available at selected retail outlets all over the country, for an attractive price of Rs. 28,499/-, in vibrant colors like; silver, grey, and rose gold. To get more updates about the ongoing offers and to participate in the contest, you can follow the Facebook and Instagram pages of Huawei Pakistan.

Huawei sponsors ‘Lahore Qalandars’ cricket team in ‘Pakistan Super League’

The global technology leader – Huawei has announced that it will be sponsoring the competent ‘Lahore Qalandars’ cricket team, in the exciting 2nd season of the Pakistan Super League (PSL), currently being held in the UAE and Pakistan. In 2017, once again, the leading teams from the main cities of Pakistan are competing in the PSL. These include; Lahore Qalandars, Peshawar Zalmi, Islamabad United, Quetta Gladiators and Karachi Kings.

The Marketing Director of Huawei Salman Javed, in Pakistan stated that: "Huawei is a vibrant brand that has always encouraged cultural activities in Pakistan, in a multitude of ways. From promoting quality music to nurturing creative fashion – Huawei has always indulged in every forms of Art. Taking its socio-cultural initiatives, one step further, This year, we have ventured into a new arena – Sports, to sponsor and nurture a formidable team - Lahore Qalandars, that promises to add immense excitement to the second season of the PSL cricket contest."

The Pakistan Super League (PSL) is a professional franchise Twenty20 men’s cricket league, operated by the Pakistan Cricket Board (PCB). In 2017, it consists of five franchises nominally representing the main cities of Pakistan. Established in 2016, the tournament, features many leading cricket stars from numerous countries, whereby it has already gain great popularity.

The Lahore Qalandars squad 2017 comprises of 20 players (7 foreigners and 13 local players). The team represents the city of Lahore and is owned by Qatar Oils Lubricants Company. Among the key players of this team are: Brendon McCullum (Captain), Sunil Narine, Umar Akmal, Sohail Tanvir, Jason Roy, Yasir Shah, James Franklin, Mohammad Rizwan, Cameron Delport, Azhar Ali, Aamer Yamin, Zafar Gohar, Fakhar Zaman, Bilawal Bhatti, Ghulam Mudassir and Usman Qadir.

This socio cultural initiative reflects Huawei’s commitment to constantly bring positive competitive energy to light. The company wants to inspire the youth to compete with passion and put in their best abilities to gain honors and accolades for themselves and the country.