Samsung Electronics Unveils Innovation That is In Sync with Real Life at the 2016 Samsung MENA Forum

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Samsung continues to push the boundaries towards its vision of delivering innovation that matters

Ÿ   Sets the standard for home entertainment with the world’s first bezel-less curved design SUHD TV

Ÿ   Paves the way for smarter living with groundbreaking home appliances - Twin Cooling Plus Refrigerator, T9000 4-Door Flex Refrigerator and AddWash Washing Machines

Ÿ   Breaks new ground in mobility with the introduction of the revolutionary Galaxy TabPro S, Gear S2 and Galaxy View

Samsung Electronics Middle East and North Africa (MENA), today, unveiled innovation that is making a meaningful difference in people’s lives during the Samsung MENA Forum 2016 in Lisbon, Portugal. The company highlighted how the intersection of great technology, content and services would shape the future and push boundaries to build an ecosystem that promotes smarter living and a connected future.

“Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region,” said Mr. Choong Ro Lee, President of Samsung Middle East and North Africa.

Samsung is delivering innovation that matters to the Middle East and North Africa (MENA) region by bringing likeminded players in terms of the developer community, major companies, and regional content providers together to bring a smarter, more connected future to the Middle East.

As Samsung continues to deliver meaningful innovation to its customers in the region, the company is also committed to using its technological innovation to contribute to the benefit of society at large.

Speaking of his company’s view on Corporate Social Responsibility, Mr. Lee said, “We believe it’s our responsibility to contribute to the social wellbeing of the MENA community. We have been using our technologies to help enhance the lives of others across the region for almost a decade.”

In line with its growing role in the region, Samsung MENA was the recipient of five prestigious Cannes Lions Awards for community inspired initiatives - Samsung Tunisia’s Back up Memory mobile app campaign for Alzheimer’s patients, as well as Samsung Turkey’s Hearing Hands call center project. Moreover, Samsung has joined hands with NGOs, Ministries of Education and Universities to help provide an improved learning experience through its Smart Schools and Tech Vocational Training Centre initiatives.

Samsung to release Gear S2 classic 3G with GSMA Compliant eSIM

Introduction of standard-based eSIM technology helps to bring a consistence user experience

 

Electronics Co., Ltd., today announced the Samsung Gear S2 classic 3G as the first device in the market to be equipped with an eSIM compliant to GSMA Consumer Remote SIM Provisioning (RSP) architecture.

“At Samsung, we aim to meet and anticipate consumers’ needs and the development of the first GSMA-compliant eSIM is further example of our pursuit of meaningful innovation,” said Yunsang Park, Senior Vice President of R&D Office, Mobile Communications Business at Samsung Electronics. “We are excited to introduce Samsung Gear S2 3G classic as not only a starting point for more devices to be connected globally, but as a step forward in our commitment to support the development of the IoT market ”

Samsung has played an instrumental role in driving cross-industry collaboration amongglobal operators and SIM vendors to implement a GSMA compliant eSIM to consumer device. The company worked with several industry partners including: M1 Limited, Orange, Singtel, StarHub Ltd.,Telefónica, TeliaSonera, Vodafone Group and SIM Vendors – Gemalto, Giesecke & Devrient (G&D) and Oberthur Technologies.  This group has been working together to create a technical specification, which will allow users to download a mobile network operator’s profile to eSIM-powered companion devices.

The common approach and consistent user experience delivered by this eSIM solution will help grow the IoT market, allowing manufacturers to build products that can support global deployment. In turn, it will also benefit consumers by maintaining security and providing more choices on devices and operators. Samsung and its partners are striving to ensure that this proposed eSIM solution gives full coverage to every region and is made available to more customers.

 Mr. Jean-Christophe Tisseuil, Head of SIM, GSMA said “We worked closely with the mobile industry to create a global and interoperable specification that gives consumers with a mobile subscription the freedom to remotely connect their devices to a mobile network. This is just the beginning of what is possible and will open up the market to new and exciting device.”

The Gear S2 classic 3G equipped with GSMA compliant eSIM will be available starting from March.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com and Full details and product images are available at www.samsungmobilepress.com

Huawei Y6 Pro The Best Smart Phone in the Best Price

 “You name it and we have it” is the phrase that perfectly defines Huawei’s upcoming smart phone Y6 PRO. It seems that the technology giant Huawei is leaving no stone unturned to meet its customer’s demands and the all new Huawei Y6 PRO is another step towards this goal. After the successful launch of Huawei Mate 8, a high end smart phablet, Huawei is now planning to cater the needs of its upper-middle class customers in the form of Y6 PRO. With its exquisite design, crystal clear display and competitive price, Y6 PRO will surely leave its mark in the smart phone market for years to come.

Y6 PRO is much more than just a stylish smart phone. The real treasure is what lies under its beautifully crafted body. It is powered by a gigantic 4000mAh battery that is bound to give an uninterrupted fun-filled smart phone experience. 1.3 GHz Quad-core Cortex-A53 CPU coupled with Mali-T720MP2 GPU is a real treat for game lovers. You now no longer have to rush to a power socket while playing your favorite games because Y6 PRO has it all covered for you.

Huawei Y6 PRO comes with a 13 MP rear camera that will ensure that the pictures you take are of premium quality. Furthermore, a 5 MP wide angled front camera will ensure that the needs of selfie lovers are well catered for. Moreover, to give a flawless user experience, Y6 PRO will come with pre-installed Android Lollipop Operating System that might be upgraded to Marshmallow somewhere in the middle of the current year.

The exact launch date of Y6 PRO is yet to be unveiled by Huawei, but the high end specification and a complete range of features in affordable price have already made Y6 PRO one the most anticipated smart phone ever. Masses in the smart phone market are confident that Y6 PRO will prove to be a huge success just like its predecessors. This incredible smart phone will be available for Rs.21,800 only.

Huawei Mate 8 Battery Can Offer Even Longer Hours Of Entertainment

Huawei Mate 8 is an incredibly smart phablet, certainly. It has set record sales across the world and especially in the Pakistani consumer market, Huawei Mate 8 has become the most desirable smart phone. Huawei Mate provides a lot of great combinations such as a larger screen with a better resolution; larger RAM and ROM; brighter and a more vibrant color display along with an exceptional camera feature. However, it is the 4000 mAh battery of Huawei Mate 8 that makes it a darling for customers. Huawei Mate 8 battery has a larger capacity to store power, also an ultra- high speed charging feature is incorporated to make Huawei Mate 8 battery get charged quicker than any other smart phone.

Apart from these, a few tips are there too that can upgrade the experience of battery hours to a whole new level. Doze mode is one of those features, which can be used to reduce power consumption (more precisely extra power consumption) and optimum usage of battery power can be realized.  Another important thing to look into is the brightness level selected by the user for Huawei Mate 8 crystal clear screen. No doubt, the screen has a real-time attraction in it, but it is equally expensive for the battery. The suggestion is not to dim the display by lowering the brightness to the extreme level, in fact, the idea is to adjust the brightness level according to visibility optimization. This in return will get some extra battery hours for the user.

Applications usually running in the background are notorious for consuming battery power readily or at least affecting the battery efficiency badly. Especially the social media applications can be held responsible for such situations. According to a report, by uninstalling the Android apps for Facebook, the battery life can only be enhanced by 20%. Nevertheless, any application or software that synchronizes the data and accesses the location services, consumes more battery power than others. Subsequently, Huawei Mate 8 lovers are suggested to check the settings to see if there any rogue applications affecting the battery efficiency and stop them by uninstalling or closing such applications.

In Regard to the background applications, to make sure that applications’ are in running mode even after the display of the phone is turned off, the user has to go to the settings, then to the Battery Manager option to get this job done. But be careful one would not like to stop the music or applications like Watsapp even after the display is turned off. So the Battery Manager option needs a better selection of applications and setting to be performed according to the feasibility. Only demote the applications which are not required to be protected or least desired.

Furthermore, Huawei Mate 8 provides the ultra power saving mode that can be adjusted by going to the battery manager to set the mode on when the battery level reaches the particular percentage. Although again, one may think Huawei Mate 8 has a larger battery capacity and these settings and tricks are least required, but these tricks are here to further enhance the battery hours.

In regard to the fast charging features of Huawei Mate 8, it is to be noted that they can only be availed with Huawei fast chargers. It is expected that these tricks will work for the Huawei brand lovers and they will enjoy Huawei Mate 8 without any limitations.

Amid the 50 Most Innovative Companies in the World Huawei Ranked among the Top 15

Recently, a top ranked and highly reputed technology publication has listed Huawei Technologies among the 15 top most innovative companies of the world, in an annual edition. The publication is known as Fast company and has a total of 50 listed companies in its edition. And to be ranked among the top 15 is a symbol of recognition for Huawei, that the company has been performing outstandingly in the past few years. Especially in the year 2015 when, Huawei proudly produced some best selling smart phones, like Huawei Mate S.

In fact the recognition achieved by the leading technology manufacturer, reflects the consistency of affirmative progress of the research and development teams. R&D teams in Huawei have put forth impressive innovative ideas for the customers’ market and has remained equally victorious in bringing the most reliable solutions. Moreover, it is important to note that Huawei has dedicated 45% of its employees for the research and development programs. Consequently, the company stands as the leading global (ICT) technology solution provider, while being the third largest smart phone manufacturer. According to World Intellectual Property Organization (WIPO) Huawei is at the top position with respect to the patent filing.

The Research and development budget of Huawei has seen a tremendous increase in the last few years - 30.7 US billion dollars have been expended by the R&D in the span of 10 years. It is strongly believed that Huawei will soon beat the competitors in the market, with its’ accelerated pace of growth and innovation. Customer market, especially in Pakistan, witnessed an overwhelming increase in the growth percentage last year. Recently launched Huawei Mate 8 and Huawei Honor 5X have been welcomed very warmly by the market. Huawei is looking to seize an even larger share of the market.

Globally Huawei has 16 R&D centers and 36 joint ventures across the borders with joint innovation centers. The idea is to bridge the gap between the latest technology and the consumer markets. And certainly, Huawei is on its marks towards this end.

‘Be Who You Are’ with Samsung!

Samsung comes among one of the top companies in the field of electronics, which includes innovative and highly improvised technologies in its products at reasonable rates.

Samsung Pakistan has recently launched it’s new TVC featuring the handsome ‘Fawad Khan’ with a tagline, “Be Who You Are” – The journey to being your best self, to unlock your true potential, starts where you meet the power of Galaxy A, 2016.

Mostly their TVC’s are youth based but this time they have come up with a new idea of a businessman who travels through his private jet carrying Samsung Galaxy A series which is unique, delivers high performance and is ready to meet all your day-to-day needs, Galaxy A3 (4.5″ display) and Galaxy A5 (5″ display) are both ultra slim and light weight. Boasting a full metal body and unique color choices.

Furthermore, the visualization of the recent TVC is aesthetically pleasing and up to the mark.

Here’s the link to the new TVC;

https://www.facebook.com/SamsungPakistan/videos/vb.151132238272187/1108545372530864/?type=2&theater

Ultimate Battery Solution Will be the Key Factor in Huawei Y6 Pro Market Success

The global technology giant, Huawei, has been focusing on the customers’ needs efficiently and has successfully addressed a wide array of consumer market with exciting solutions. Longer hours of battery timing is one of the basic requirements for any consumer, especially in Pakistan where electricity issues are affecting the living style severely. Concentrating on this factor, Huawei Technologies has put forth an exciting smart phone with incredible battery features. Huawei’s upcoming smart phone, Huawei Y6 Pro would prove to be the best in providing the users with longer hours of entertainment and fun.

The Huawei Y6 Pro has a super powerful battery with a larger storage capacity of 4000mAh. Battery fitted in the Y6 Pro is a lithium ion battery, and the most important thing is that Huawei has provided a wonderful equation for long lasting power. According to the technology giant, Huawei, Y6 Pro battery is designed to facilitate the highest level of performance of the smart phone for more than 2 days uninterruptedly. Similarly, the Company has claimed that Huawei Y6 Pro offers 113 hours of nonstop music to the user, 39 hours when it comes to calling, 18 hours for movie streaming and 15 hours while surfing on internet.

Interesting to note is that Huawei Y6 Pro has much more to offer in terms of longer battery life as compared to Samsung Galaxy S5 and Apples iPhone 5s. On a normal usage scale Huawei Y6 Pro battery life has been recorded for 2.5 days in comparison to 1.84 days of Samsung S5 and 1.72 days of Apple iPhone 5s. Similarly Huawei Y6 Pro has an edge of better mileage for battery hours for heavy as well as business use.

There are two exciting features other than the ones mentioned above, that make Y6 Pro the greatest smart phone in terms of power specs. Ultra fast charging, incorporated for the users in Huawei Y6 Pro is no doubt a real edge. With only a charging time of 10 minutes.

Overall, Huawei Y6 Pro is an example of ultimate expertise in the world of smart technology and advancement of technical innovations. Consumers here in Pakistan are waiting for Huawei to break the news for Huawei Y6 Pro launch and subsequently its availability in the markets, because, it is simply an all-in-one solution for smart technology lovers in the modern era.