Huawei Consumer Business Group (BG) has officially
introduced the new Huawei watch to markets in Europe at IFA. The watch, with
its classic design, inspired by Swisstime pieces, is on sale in Canada,
Germany, France, Spain and Italy this month priced between €399.00 and €699.00
depending on the design features chosen. The Huawei watch is also be available
for pre-order in the US. It will go on sale in the UK, Japan and UAE in October
and information on further regions will be released later this year.
This is the first
smart watch in the Huawei wearable family and is also the first watch on the
market to truly bridge the gap between fashion and technology. The Huawei
watch, powered by Android Wear™, enables you to stay connected wherever you
are, with instant alerts for calls, texts, instant messages and emails. With
Bluetooth connectivity for wireless headphone usage, coupled with offline music
download support, staying active is made even easier. Music can be started via
voice commands, with users able to search fordestinations and navigate their
way there using the same voice actions. Locating missing phones has never been
easier than with the watch’s “find my phone” function.
And now, thanks
to the latest version of Google’s Android Wear™, both Android and iOS users
will be able to connect to the Huawei Watch.
The Huawei watch
measures 42m/min diameter, which is the traditional dimension for wrist watches.
The watch face is unique in design with its fully circular face and crown
located at the two o’clock position.
There are a range
of rose gold, stainless steeland black frames to choose from, as well as a
variety of bespoke watch face designs, across a rangeof classic, luxury,
business, feminine, modern and simple aesthetics.
The choice of
straps includes stainless steel mesh,stainless steel links, rose gold,and
black-plated stainless steel links, and brown and black leather. Easy to
change, theywill fit any watch strap with 18mm width lug interface.
Crafted using
sophisticated materials, the watch features a fully circular 1.4-inch
touch-sensitive AMOLED display, coated in scratch-proof sapphire crystal (the
favoured choice amongst Swiss watch manufacturers),a cold-forged stainless
steel frame, and comes with a built-in heart rate monitorand 6-Axis motion
sensors. It has a 400 x 400pixels resolution in 286 ppi at a 10,000:1high
contrast ratio, making it the most vibrant Android Wear smart watch to date.
In keeping with
the classic, premium design aesthetic of the watch, Huawei Consumer BG has partnered
with the world’s most famous fashion photographer Mario Testino to produce an
advertising campaign featuring American supermodel Karlie Kloss and one of the
world’s top male models, Sean O’Pry.
The Huawei watch
includes a heart rate monitor sensor(PPG sensor), which can accurately measure
heart rates. The sensor protrudesslightly for better skin contact and greater
accuracy.
The 6-Axis motion
sensor, with a gyroscope and accelerometer, helps to track your activities
anywhere, any time, and can distinguish between different physical activities,
including walking, running and climbing.
Mr. Benjamin
Norton, Wearable Design Expert at the Huawei Consumer BG, said: “Today,
consumers are rarely content with just staying connected; they are looking for
a premium smartwatch that is technologically innovative. When designing this
watch, we were keen to combine the best in technology and innovation with
premium materials and a classic lookand feel. With the sapphire crystal and
circular watch face, we feel that the Huawei watch has achieved this.”
Mr. Richard Yu,
CEO of Huawei Consumer BG, said:“Huawei is dedicated to continually innovating
and creating new products to suit our consumers’ needs. This first smartwatch
in our wearables family has been designed following extensive research and
demonstrated consumer demand for smart wrist wear. The Huawei watch is unique
within the market with its premium look and feel and classic design,
combined
with superior smart technology,which allows users to stay connected on the go.
No doubt, wearable devices will remain one of the most significant trends in
the device industry, and by leveraging Huawei’s technology and innovation,
Huawei Consumer BG aims to be a leader in the wearable space.”
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