Huawei Consumer Business Group, a brand known for
putting quality at the forefront of their product development strategy,
recently revealed that a Huawei device saved a man’s life in Cape Town , South Africa .
According to 41-year-old Siraaj Abrahams, a father
of five children who runs an IT and automotive business, Abrahams was attacked
and a bullet that could have penetrated his chest had the bullet not hit his
Huawei P8 Lite instead. After being shot, Abrahams passed out without knowing
his Huawei smartphone had saved his life. Sometime later, Abrahams claimed to
have seen the hole left by the bullet in his jacket and his broken Huawei
smartphone and realized what had happened.
As odd as the story sounds, it is not actually the
first time a Huawei smartphone has blocked a bullet. A P7 user living in the
tropical forests of Guatemala
was another instance as well as a researcher from Mill ward Brown who used the
Media Pad as a shield to protect him from a gunshot fire exchange in Garissa , Kenya
that could have taken his life while he was conducting field work research. Similarly,
stories of iPhone and Samsung devices have been reported where devices are used
for everything from cracking walnuts to catching bullets.
How has such a “super-power” smartphone been
forged?
While these stories claim quite a bit of luck, world’s
leading smartphone manufacturers – including Huawei – have not only continuously
perfected their hardware and software, but also gone a long way to refine their
manufacturing and quality control processes. This ensures devices are crafted
to perfection with multiple rounds of testing and developers pay meticulous
attention to the device’s design and manufacturing processes.
Huawei strictly enforces the QMS system from
prototype design, to research and development, and from raw material
procurement, to manufacturing and testing. Additionally, Huawei uses automated
and smart manufacturing to ensure product quality and set world-class standards
that surpass the mandatory standards in Europe or in the United States of America .
When it comes to inspection, Huawei has a top-notch
reliability test laboratory where comprehensive tests are conducted on Huawei
handsets and at times these measures can be extreme. Some of these tests
include:
· Mechanical reliability check: A sample must withstand
thousands of rounds of drum tests, 500 rounds of twist tests, a 70kg hardware
stress test and 2,000 rounds of software stress tests.
· Environmental durability: The sample undergoes a 72-hour
solar radiation test, 48 hours of hot and cold shift tests, 8 hours of salt
spray tests, damp heat test, vibration test and other wear-resistance tests.
· Lifecycle reliability checks: The sample undergoes
800,000 touch screen taps, 200,000 key touches, 5,000 headphone plug endurance
tests and 10,000 USB interface plug endurance tests.
All these test standards set an industry precedent
and surpass all basic regulations set in place, particularly the drum, heat,
touch screen and RF specification tests.
Huawei also conducts tests on headphone jacks,
charging ports and SIM card slots, which are not usually tested by industry
peers. In addition, Huawei’s products go through a series of rigorous network
tests before going on sale, including overseas roaming and SAR laboratory tests
to ensure they are 4G ready. In terms of quality management systems, Huawei’s
products meet the world’s most rigid standards such as those applied in the US , Europe and Japan and all products passing
through the human radiation safety laboratory testing fully comply with the US
FCC certification.
With such thorough quality control protocols,
Huawei’s devices have helped many including a business tycoon in Myanmar who was
stranded after his plane crashed into an icy lake. A group of six passengers
tried to call for help using their cellphones, but none of them could get
through except for the businessman with a Huawei smartphone. They were rescued
after being stranded for more than three days making Huawei a household name in
Myanmar .
Zero tolerance towards defective products
“Quality is the integrity and lifeline of Huawei,”
said Richard Yu, CEO of Huawei’s Consumer Business Group. “Huawei employs the
‘craftsmen’s spirit’ to measure its products and ensure zero defects”.
To resolve an issue with a camera defect resulting
from a fall that could only occur once in 3,000 times, Huawei invested millions
of dollars to fix it. To deal with a small defect in a popular smartphone,
Huawei shut down the whole production line for its Honor models, which led to a
delivery delay for more than 100,000 devices.
Huawei became a top topic on social media in 2015 when
it destroyed over fifteen thousand Honor smartphones valued at more than USD $3
million. Huawei’s actions were in response to a rare tire fire during
transportation and despite the fact that the defect rate was only 1.4%, Huawei destroyed
all devices to ensure consumers would not face any issues for one year after
purchase.
In addition to the internal quality control,
Huawei works closely with all vendors to oversee the entire supply chain,
including the glue used on the focusing motor of the device’s camera as so not
to affect the responsiveness and speed of autofocus. With a clear goal to be
the quality benchmark of the industry, Huawei must ensure no stone goes
unturned.
“If the quality of our products falls below the
industry benchmark, we need to try our best to catch up. We need to improve by
30% each year; once we become the industry benchmark, we will still keep
improving by 20% every year,” continued Yu.
Thanks to its zero tolerance towards defective
products and continued pursuit of innovation and quality, Huawei has earned its
global success and widespread acclaim. In the telecommunication equipment
market, Huawei is already the world’s leading information and communication
solutions provider. In the smartphone market, according to figures from market
and user experience research consultancy GFK, Huawei’s global market share has
stayed in the top three, while taking the lead in the Chinese market. More than
60% of Huawei’s revenue comes from the overseas market as its products are
shipped to over 170 countries and regions. Pakistan plays a key role in
Huawei’s growth strategy and with the recent improvement in law-and-order
situation all over the country; the brand is considering its expansion and
launching new product line. Additionally, Huawei is geared-up to fulfill
customer service offering. With 28 service centers all across Pakistan ,
Huawei ensures its customers, quality with direct and transparent
communication.
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